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Rules for Radicals: A Pragmatic Primer for Realistic Radicals - Saul D. Alinsky

Get the people to go against the establishment and get what they want. 

 

Reading on Tactics."Rule One: Power is not only what you have but what the enemy thinks you have.

 

The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, the result is confusion, fear, and retreat. It also means a collapse of communication, as we have noted.

 

The third rule is: Wherever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat."

 

 Read the rest online. https://archive.org/stream/RulesForRadicals#page/n1/mode/2up